Mamamade came to life when I started introducing solids to my daughter Liba. I wanted her to have the very best - everything home-cooked, organic, plant-based, flavourful and healthy - but the reality was that I struggled to keep up with the pace of mealtimes on top of milk feeds.
I was desperate for help that didn't include breaking open the seal of a store-bought puree. Just a bit of help for those times I was out of creativity, out of time, but not willing to compromise on her health and development.
So I set to work creating a product to help parents like me.
The transition into parenthood can be hugely overwhelming. What Mamamade stands for has always been clear: to share the load and the love.
Think of us as your support system - whatever your family might look like - recognising that when it comes to nutrition, wellbeing and beyond, there's no one-size-fits-all .
Mamamade is ready to cater to the new generation of parents. How can we help you next?
Our family is growing! Mamamade is now part of The Family Food Collective along with our sister brand Pots for Tots. You can shop nutritious children's meals on the Pots for Tots website.