2021, What a Year It's Been! A Mamamade Year In Review

What a year 2021 has been! It's been an absolute whirlwind, but we've loved every minute. We at Mamamade HQ are so thankful to have you, our amazing Mamamade community, on this journey with us 💜

So, let's recap our incredible year!...

MAMAMADE GETS A BRAND NEW LOOK!

2021 started with a bang, and by that, I mean a whole new look for Mamamade! 👀 From our packaging to our meals, branding and website. We wanted to be the go-to brand for you and your family in 2021, and for that, we upped our game with a brand new look that represents the modern-day parent!

Sophie could never have imagined just how many parents in this country were looking for the same support. So, we dedicated all our resources to learn more about making nutritious meals for your little ones and providing more support for you as parents. There is no one-size-fits-all when it comes to nutrition, well-being, and beyond. 💖💖 As our community has grown increasingly diverse, and as Mamamade supports families in ways more varied than we dreamed of, it was only appropriate to make a change that reflected our incredible growth! 🚀

MAMAMADE HAS GROWN, AND SO HAS OUR FAMILY

We welcomed Arthur to the Mamamade team at the end of 2020! 👶🏻👏🏼 It was such an amazing time for Sophie, but it also brought along challenges. You can imagine, It probably wasn't easy bringing Mamamade to life whilst managing a pregnancy, toddler and a global pandemic.

Here are a few words from Sophie, as she talks us through her motivations behind navigating having a newborn and running a business.

"I think back to last Christmas - the waiting for an overdue baby, the lockdowns, all the uncertainty and isolation, and of course the re-brand and new website launch - and I sort of wondered how we managed it. At times I've felt sad not to have a traditional maternity leave, but from conversations with you - our amazing community - I've found so much strength just in knowing I'm not alone in feeling this way. Your comments, your messages, all the questions and tips and tricks you're asking and providing each other - it's a daily reminder of why we're here and why I wanted to start Mamamade." - Sophie Baron.

LAUNCHED BRAND NEW TODDLER MEALS AND SNACKS

Your baby won't stop growing, and neither will we! 📣

In May 2021, we said hello to our Toddler and Big kids range. We wanted to be with you every step of the way, from the earliest days of weaning to eating as part of the family! 👣🥦⁠ Which is why we developed these new additions of plant-based and organic meals and bites, with the help of our in-house nutritionist @jennahopenutrition and Masterchef finalist @chefphilli . 🫐 We made sure that the Toddler meals and Snacks were packed with goodness to help your little ones thrive, reaching essential milestones in their development. Plus, we can't forget about the fact that they are all free from the big 8 allergens! ✅

IAN BARON TOOK ON A NEW ROLE!

By now, we all know the co-founder of Mamamade, Ian Baron! In 2021 during the gleaming success of Mamamade and all the brands continuing accomplishments, Ian took on the role of a full-time CEO. He has since re-directed all his focus, energy, and passion for building a stellar kitchen and team at Mamamade! Ian spearheaded the growth and operations of Mamamade. Part of the main focus for his focus, energy and passion went into building Mamamade. From a brand that started as a genuine need we had as struggling parents, the growth and demand for Mamamade has been incredible. After four kitchen moves, we can now scale everything we are doing, from improving our meals and are finally hoping to launch new categories in 2022.

OUR TEAM (AND KITCHEN!) GOT EVEN BIGGER

Even though we faced a year of lockdown, and despite the trauma and sadness and heartbreak, we can't help but look back and say, 'what a year it's been of @hellomamamade.' 🌈

From getting most deliveries to Sophie's house and not having any full-time employees, we braved through with a crew of interns and freelancers who sincerely cared a lot about what Mamamade was trying to achieve. In 2021 we were taken back by the love and support which led us to move from one dedicated facility into an industrial-sized kitchen! Not only that, but our team keeps growing and growing 👩🏼‍🍳 👨🏽‍🍳 and looking back, it hardly feels real how far we've come ✨

WE INVITED YOU TO JOIN US ON OUR JOURNEY...

Mamamade has started to become the leading mealtime support system for modern families all over the UK! But little did we know we'd get to this stage in just two years from our tiny home kitchen 🥰 And In 2021, we announced our @seedrsCROWDFUND 🥳 We gave you the chance to become a partner in the brand!⁠ By investing in Mamamade, you joined our vision of becoming the go-to brand for "The Modern Parent" in the UK and beyond 🌏 And almost all of you were on-board! Because we OVERFUNDED in just over 24 hours of going live and welcomed over 305 investors!

AND WE WERE SHORTLISTED FOR OUR FIRST AWARD!

Mamamade was shortlisted for "BEST BABY FOOD RANGE" at the Mother & Baby Awards 2022! 🍾 Our Weaning Mixes proved to be the go-to for modern-day parents around the UK, and this nomination made us so proud of all the hard work and soul that we all put into making Mamamade the brand that it is today! We didn't win, but... Once again, we thank all our supporters, followers, and customers from the bottom of our hearts for always supporting us and sharing the love - for every milestone, we really do owe it all to you and your family 🏆

FLIPPIN' FANTASTIC PANCAKES...

We at Mamamade HQ were so excited to reveal our fan-fave pancakes in four BRAND NEW flavours! 🥞 We asked and listened to what you wanted and needed from us and we DELIVERED with a range of Beetroot Apple 🍎 Mango Oat 🥭 Spinach Oat 🥬 Sweet Potato 🍠 And of course, the original fan-fave, Banana Oat 🍌

The feedback we received around our ultimate baby-led weaning pancakes had us stunned. 😱 Could you believe that we made well over 36,600 pancakes and delivered over 7,290 packs to hundreds of families around the UK 🌎 This is why we knew that this pancake frenzied had to be done! We even introduced TWO new bundles to choose from - Pancakes Only Bundle and a Purées and Pancakes Bundle! Which allowed you convenience and ease.

We didn't just stop there! We partnered with London's @gorillasapp.uk 🦍 So that you could have your meals at your door in 10mins, talk about convenience without compromise! 🤩

WE PARTNERED WITH SO MANY AMAZING BRANDS AND EXPERTS

Whether it be for special events, Instagram lives, giveaways or something else! We worked with a spectrum of brands, influencers, professionals and experts to give you the best content our there for modern-day families. To call out a few, we did a fantastic guide to sexuality for mothers in collaboration with Smile Makers, a weaning workshop at B_together to talk about all things weaning + meeting amazing mamas + coffee 🌞 and loads more! Including doddl, Bubble childcare, nomadbakerdavid, feedeatspeak and the list goes on and on.

MAMAMERCH LAUNCHED...

We introduced you to the weaning essentials you needed, with a Mamamade twist! Because we wanted your little ones to look colourful and stylish, even when they are getting messy! ⁠🥣 The lineup included our 100% food-grade silicone Suction Bowl, Weaning Bib and the Baby Weaning Spoon. The whole range was carefully curated and comes in four playful colours - Mint Green, Lilac, Yellow, and of course, Mamamade Pink! 💕

LET'S ROUND-UP WITH OUR YEAR IN NUMBERS!

• We've delivered over 150,000+ Mamamade meals! 📦

• We have a community of 40,000+ people following us on Instagram 🤩

• Our kitchen team has made over 36,600 pancakes 🥞

• We've used five tons of sweet potato, which equates to being about as heavy as an Elephant!🐘

• We manage a 2,000 square feet kitchen space 👨🏽‍🍳

• Our team consists of eight new team members, taking our total to 12 amazingly talented employees! 👏🏼

WATCH OUT, 2022!

Yup we've had a crazy year and we loved every minute of it!

We've been busy behind the scenes making plans to drive our vision of becoming the go-to brand for "The Modern Parent" in the UK and beyond. Just you wait, we have so much to come in 2022. 🚀

Love Sophie & Team Mamamade x